From having a casual recreation to becoming an important ingredient that provides way for a highly competitive market in the world, Cannabidiol or CBD has always been in the news and now for good reasons.
CBD or cannabidiol is non-psychoactive and has no sedative effects, giving way to its legalization. Because of its anti-aging, antioxidant, and anti-inflammatory properties, CBD products are widely used in the hair care, cosmetics, skincare, and healthcare industries.
Now the main question is not about your decision to start a CBD business. Obviously, the opportunities are bright with exceptional market growth. The question for most business owners remains as to how to apply the right marketing strategy for their quality CBD products and how you will go about marketing your CBD product.
Need of CBD Brand Marketing
The competition in the market is so high that there is a whole new product created every second at every corner you look at. In such a competitive scenario, branding yourself to be credible and having a loyal following is essential if you want to earn your profits in this industry. After all, it is not only about the survival of your business, it is mainly about thriving.
Now you know everything about how much of a market potential there exists for CBD products, you go on with making a brand taking the initial step. How long will you advertise your products within your closed contacts?
Your contacts might end sooner or later. You need to target the global market that is looking forward to using your products. And for this, you will need to make your branding strategy memorable and definitely worth catching an eye with the right target market. This is where your effective marketing efforts come into play!
You should begin your CBD brand marketing strategy by knowing your target market and their pain-points. Know and understand who you will serve, what your quality products will offer them, and how you will position them.
Choose a powerful CBD branding strategy that will be used as a comprehensive guideline to identify and promote your products. Keep the knowledge of your target market, and set clear goals that will form the foundation of your branding strategy.
Design an effective message for your brand that resonates with your target market. Also, you should know the ins and outs of your target audience. What they are like, what they are after in CBD field, and what makes them tick. Here are some effective tips for CBD brand marketing.
A Fully Functional Website
Recent studies state that 90% of the users wouldn’t return to a website if they feel a bad user experience. An easy website interface with embedded CTAs, fast load times, and mobile responsiveness that works easily on all devices is the edge by which you will stay ahead in the curve in the market over your competitors.
A well-designed interface can increase your website’s conversion rate by 200% and a better UX design can potentially yield conversion rates up to 400%. This is a superb opportunity that can help your CBD business conversion increase by multiple folds.
Powerful SEO Tactics
When it comes to CBD brand marketing, you don’t need to compete with any paid promotions in google search. Effective search engine optimization strategies become important as it is the only way to ensure your higher rank in the search engine result pages.
Nearly 70% of shopping experiences begin online. If your brand name lost among the last few pages of search engine results, your brand name might as well become completely buried there. Even with the legalization of CBD in many countries, the prescribed drugs are not usually available over the counter in most places. Thus, the potential customers are hence left with the only choice of searching for them online.
With the right target keyword optimization efforts and informative content generation, you can rank well for the right searches. This will enhance your brand visibility on a large scale. Just put in your best efforts to rank on top when your potential customers search for your products almost always and you will thrive in no time.
Content Marketing
There are numerous questions that are revolving around the crowd on the pros and cons of CBD and medicinal marijuana products. This is an opportunity for your CBD marketing.
Write and post a lot of informative blogs, answer FAQs on public forums, and also keep updating content regularly on your website. The more unique and fresh content you will post online, the more are your chances to rank well on search engine result pages. Insert your well-researched keywords into these contents without any keyword stuffing.
Do guest blogging on popular websites and online forums with anchors text that link back to a relevant page on your website. Also, write engaging articles that will catch the attention of online magazine platforms.
All these efforts, interlinked with the right SEO practices will help enhance your domain authority and keep you on the first page of the search results. Also, they also enhance the trust factor among your target audience as you keep educating them in the right direction, offering you a win-win situation.
Online Brand Name Visibility
CBD still comes with many complications and restrictions. If your business is recognized with a positive approach, it will give you an edge like no other. You are more likely to retain a customer base that will keep referring you again and again.
Online brand visibility can be the most effective message of all which will encourage and motivate your potential customers to have a positive outlook of your quality products by understanding their benefits. A fully functional website is highly useful in improving brand visibility. A few customer testimonials on your website homepage might do the magic for you, making you the most reliable one of many. With the right digital marketing strategies, SEO efforts, and affiliate marketing tactics, you can stand out from your competitors.
Not to forget, there are also going to be a few negative perceptions of people on your CBD brand. With a powerful ORM strategy, you can find opportunities out of this mess and make your brand thrive.
Influencer Marketing Strategy
These days around 80% of businesses choose affiliate marketing. You will find many professional marketers for your brand who can make your CBD product reach the crowds of their network database in innovative ways and they engage them with a tact to make their buying decision.
On the other hand, influencer marketing is also getting a lot of attention these days. The word-of-mouth strategy is relied upon to bring about a frenzy in the market for your products.
Unfortunately, this is considered as one of the expensive marketing sectors. You can try this in a different way by relying on the customers that have used your products. These testimonials can be used on your social media profiles or your websites which might help your CBD brand better.
Email Marketing
Email marketing is considered as one of the best communication mode that you can get going with your customers. Instead of sending a commercial message about your quality products, try attracting each and every corner of this mailer to make it look personalized. Let this design like the voice of your CBD brand itself.
Engaging newsletters, informative blogs, how to use manuals, events intimation, answering questions that are trending in the industry, and offering your existing customer base with special deals, discounts and coupons are some of the ways you can engage your customers. This strategy will also help you retain your existing customers for a longer time.
Customer Retention
Getting customers is just one simple thing. Retaining your existing customers and being their preference for any of their future needs is a different story that can take your business places. Recent study shows that increasing your customer retention by just 5% can enhance your profits by up to 95%.
Conducting regular surveys, taking feedbacks or constructive criticism, sending out engaging newsletters, improving email marketing campaigns, strategies for effective marketing by offering special deals and discounts for engaging customers are some of the efforts that can help you maintain a healthy relationship with your target market.
Having a vision to build a brand that stands out in the market is not enough. You will need to get into the hustle day in and day out to get any opportunities or disasters that are possibly coming your way. Always be on the lookout for any changes in the legal regulations or any progress on the advertising front.
Effective social media and content marketing provides the perfect opportunity for CBD marketers to educate and update their target audience and build brand awareness, without using aggressive selling strategies that could get your account banned.
Make sure to perform proper research prior to launching your CBD brand marketing campaign to better understand the limitations associated with the CBD industry, federally, in each state, and online. Also, you need to make sure all claims you make are authentic, substantiated and are accompanied by scientific support.
To ensure growth and success of your business, you need effective strategies that increase brand awareness and drive acquisition. Reliable CBD marketing agency will help you plan, implement, monitor, and track all your marketing campaigns.
Also, to make solid connection with your target customers, you need to build a brand identity that resonates and meets customer needs. CBD brand marketing takes a lot of time and money, but making the right investment can lead to exceptional growth and success.
One of the most organic ways to build your brand online is by paying close attention to search engine optimization or SEO. Although this strategy can be somewhat difficult to execute, the cost is usually a lot lower than it is for alternative methods of brand marketing.
Practicing right SEO strategies will ensure that you are seen as a trusted leader in the CBD industry and will enable web visitors to find your website based on what they are searching online.
Hiring a professional to help is the right way to ensure your money and time are well spent. Additionally, you need not worried about breaking the CBD marketing rules.
CBD brand marketing involves branding, email marketing, SEO, SEM/PPC, social media, website design and development. If you choose a marketing agency for brand marketing, you can concentrate on the operations of your business while the agency works to give you the digital edge over your competition.
Final Thoughts
A professional CBD brand marketing agency provides practical marketing solutions that grow, engage and nurture your customer base. Our professionals are dedicated to helping your CBD brand gain the digital edge online. At Power Funnels, we help you reach your target market and increase sales through performance-based CBD marketing campaigns. Contact us today to know more about CBD brand marketing strategies.
