Your business website is an effective tool to grow your business. When your business website is well-designed, it can convey your brand message, improve your visibility to your potential clients, and help your customers understand the ways they will benefit from your quality products or excellent services.
It is essential to redesign your website to ensure it uses advanced technology, follows the latest SEO techniques, and meets the ever-increasing needs of your business. If you have had a similar website design for years, it may be time to consider upgrading to a new website design that reflects your business and sets you up for where you are striving to be over the next few years.
Your website should represent your business effectively. If your present website design isn’t doing this in the right manner, a professional website redesign provides you an opportunity to recreate your brand messaging so that it shows your business values.
There are many points to consider while redesigning your website. If you are running a healthcare facility and are working with a dedicated digital marketing agency, they will be able to guide you through the whole process and ensure all of these steps are accounted for in your effective healthcare web development.
If you are redesigning your website on your own, following some essential points during the designing stage will set your business for success and help you achieve your desired business goals after redesigning.
Set Your Brand Marketing Goals
The initial step in the website redesigning process is to define the business marketing goals you want to achieve as an important part of your website redesign. Your marketing goals should drive the whole redesign process moving forward and provide you the right metrics to evaluate the success of your new website design once it launches.
Your brand marketing goals should reflect the vision of your business. For example, if your business sells different products, you may need an eCommerce website. The goals for an eCommerce website are completely different than the goals you would establish for a website promoting professional services. Once you set your business marketing goals, find effective conversion actions you would like your website visitors to make. These can be buying your product or choosing your services, signing up for an email newsletter, filling out a contact form and downloading content.
Once you have established your marketing goals and identify your desired conversion actions, you can choose the metrics required to track the performance of your website. Your metrics should not only analyze the conversion actions, but also evaluate the overall performance of your website.
A Detailed Website Audit
Before creating a website redesigning, you should analyze what works about your present website and what things need update. It is essential that your audit is data-driven and not based on your intuitions only.
When website design professionals build a website, they always perform a thorough website audit before giving recommendations for the website redesigning. If you want to do this on your own, always use Google Analytics to generate the data you need.
Identify Your Target Market
An effective website design will address the needs of your target audience. To fulfill your customer’s needs, you must identify and understand your target market. While it may be tempting to try and capture audience as broad as possible, this technique will leave you spread too thin and unable to provide the information necessary to satisfy the visitors who are most likely to become customers. Instead, it is better to identify your target market and design a website that speaks to their particular needs.
Once you know your target market, you will need to create a series of potential clients so that you will know their behavior and preferences. This will ensure your updated website is designed in a way that offers what they are looking for.
Competitor Analysis
Analyzing your competitors will help you understand how other businesses in your industry are handling their online marketing efforts. This offers an effective framework that can be used to create your website redesign strategy.
Know the particular areas where your competitors are doing better than you. For instance, you may find name of businesses that rank higher than you for particular keywords. You can have a look at their website content they provide and the SEO techniques they are implementing to better understand what you need to do to improve in these areas when you redesign your website. Look at the marketing message on competitor websites as well. Are they promoting their business message in a different way to their target market? If so, try to follow their strategies.
You need to evaluate areas where your competitors are missing the mark with their business website. This will help you avoid the same mistakes with your business website. It may also give ideas for ways you can improve on their shortcomings to ensure your website does a better job understanding the needs of your target market.
An Effective CMS Platform
These days most websites use a CMS (content management system). CMS platforms such as WordPress offer exceptional functionality that provide you complete control over every aspect of the design process while making it simple to update the website once it goes live. However, there are many different platforms to choose from. It is essential to assess your choices and pick a CMS platform that provides the capabilities you need and help you achieve the goals you established during the initial stage of the whole process.
Make sure the CMS platform you pick allows for responsive website design. This useful functionality reconfigures the elements of a webpage to properly fit the different screen sizes and device being used by an individual visiting your website. Responsive website design creates an exceptional user experience, and it is one of the main points Google values when determining how well your business website will rank for relevant searches.
Your content management system should also make use of the updated code. This will ensure your website load time run smoothly, and it will offer the best possible user experience.
Consider Website Design Elements
Of course, you will have your new website design for years. Therefore, it is important that the website design offer a smooth user experience and meets the needs of your business. One of the disadvantages of using a DIY website builder for your website redesign is you won’t have much control over the essential design elements. DIY websites use template platforms that restrict manipulation of the website design. As a result, you will have a website that seems generic and unable to meet the needs of your business or your target market.
When you hire a professional marketing agency, you will have complete control over these essential design elements. This enables you to redesign a website that easily connects with your potential clients and provides a great user experience.
Engaging and Informative Content
A solid content marketing technique is important to ensure the success of your website. There are different reasons why it is important to consider content creation as part of your website redesign:
- Informative and engaging content that addresses the needs of your potential clients will help increase your website ranking in the SERPs.
- Your website content offers an opportunity to convey your business messaging and explain to your target market what makes your brand unique.
- Relevant content will help you build trust with your target market and represent you as an authoritative source in your industry.
You need to perform a deep content audit to know exactly what you are currently doing well and where you need improvement in your marketing efforts. This involves thoroughly analyzing content on your existing website. With the right content audit, you will identify:
- Web pages that are doing well and don’t need any update.
- Web pages that aren’t performing well can benefit from a new content.
- Topics that haven’t been addressed which should become an area of focus for new content
- Particular topics that drive the most traffic to your website
Above mentioned information will help you determine what content needs improvement and adds to the website as part of your website redesign. Website content updates are essential to your business SEO and to your ability to remain relevant with your target audience. Therefore, your website redesign strategy should include a solid content marketing technique that continues well beyond the launch of your new website.
Website Optimization
An attractive website design does you no good if your target audience can’t find it. Therefore, your website redesign strategy needs to include a comprehensive SEO technique that will help you show up on search engine rankings.
The algorithms used by search engines are complex. Therefore, it can be very challenging to optimize your website on your own. To achieve your desired results, you will need the help of a professional marketer who is expert on the SEO best practices. One of the main benefits of hiring a professional digital marketing agency for your website redesign is that you will have complete access to a team of dedicated healthcare SEO professionals.
Track Your Performance with Google Analytics
Once your fresh website launches, you should track its performance on a regular basis so that you can make any important adjustments to achieve the goals you set in the first stage of this process. Google Analytics is a powerful tool to analyze the success of your marketing efforts and identify areas for improvement.
If you are hiring a marketing agency that provides SEO services, this will be included in your package. If you are designing your website on your own, you will need to set up Google Analytics and monitor the data generated each month.
A well-designed website that offers engaging and informative content and looks professional will build a solid trust with your target audience. This will enhance the likelihood that they will take the next step to become a customer.
Final Thoughts
Professionals can easily handle every aspect of your website redesign. At Power-funnels, we work with you to understand the intricacies of your brand and what sets you apart from your competitors. Our professionals spend a significant amount of time designing a market plan and brand platform that helps you understand your core values and improve the business message you convey to your target audience. This whole process will enhance your website redesign strategy and set your business up for success.
