Redesigning your business website is a major decision. It takes a lot of time, and money. But if you think of your business website as your main sales representative, you should invest in the website redesign to ensure better performance.
Not every website requires redesigning. Having a deep look at your goals and analyzing whether or not your business website is helping you achieve these goals is an important step before any website redesign work.
Your Website Isn’t Working the Way You Want
You might have a well-designed, functional, and attractive website – but, if it is not converting, this is of no use. The main purpose of your website is to build your customer base, attract prospects and convert quality leads.
Analyze your data to know your business website is performing the way you need. These are some points you need to pay attention to: website visitor to lead conversion rate, lead to customer conversion rate and bounce rate.
Your Website Design Isn’t Responsive
Responsive website designs are no longer an option, it is a requirement. Nowadays, people want quick and relevant information on a single click. If you are unable to cater to prospects where they are at, you will lose them to a competitor who is.
Responsive website design means that your website will display hassle-free on any type of browser or device. Your website design layout will automatically adapt to different screen sizes and device capabilities.
Page Speed
Google’s algorithm, Page Experience, rewards those website designs that load quickly. So if you want your business website to perform exceptionally, it is quite important that you test page speed and optimize accordingly.
Remember that 50% of website users expect a website to load within 2 seconds or less. Studies show that when loading time of a website increases from 1 second to 3, bounce rates increase by 30%. If it increases by 2 seconds only, a website visitor is 90% likely to bounce.
If you are a lawyer and want to redesign your law firm website, then it can be challenging to properly optimize your law firm website on your own. In order to achieve your desired results, you will need the help of a professional Law Firm SEO Company who is up-to-date on the best law marketing practices.
Final thoughts
Redesigning your business website represents a significant investment in the future success of your business. At Power-funnels, we can handle every aspect of your website redesign. Our professionals will work with you to understand the needs of your business and what sets you apart from your competitors.
