The cannabis industry has seen exceptional growth and unprecedented change over the past few years. While the industry continues its climb, many cannabis businesses are looking for ways to be more operationally efficient as they scale ever-expanding enterprises. You have more competition now than ever.
A strong digital presence should be a priority for any cannabis business. You want to make sure that your business can be found by your target audience. Most consumers will use Google to find retail cannabis stores in their local area.
It is quite important to rank high for the name of your business and relevant search queries. Create a website, then build authority by driving traffic from credible sites and creating pages with helpful content that provides answers to questions your audience is already searching for. Let’s know how to market your cannabis brand and increase lead generation and sales.
Your Cannabis Website Design & Development
Let’s talk about your cannabis website first. The vast majority of people do online shopping. Even if consumers prefer to buy cannabis products in person, you can bet they will be researching “cannabis near me” online first. Therefore, you need to develop an easy-to-use website to establish your online visibility. Not only does your website need to be intuitive and visually stimulating, but it also needs to be highly functional. Consumers shouldn’t have any problems finding contact pages, products, or blog content.
Furthermore, your website needs to be optimized for mobile devices. If your website isn’t optimized for mobile devices, it will load slowly, improperly formatted, and more difficult to navigate.
Cannabis SEO
Having an excellent business website is the key. You also need to implement an effective SEO strategy to drive traffic to it. Search engine optimization is the “behind the scenes” coding embedded in your website via keywords, meta descriptions, link-building, etc. It is the coding used by searching engines to find the most relevant content for users.
The better your SEO rankings are for local and industry-specific keywords, the more qualified leads you will generate through organic search engine searches. For instance, someone is searching for a “dispensary near me” is more likely to click on your website if it comes up in the first page.
You can enhance your SEO visibility by registering your website with Google My Business, developing a blog on your website full of relevant content, using link-building strategies, and more. Professional Cannabis SEO Marketing Agency ensures you are ranking high on Google. Otherwise, customers are likely to choose your competitors, rather than shopping at your dispensary.
Social Media Marketing
Few people would challenge the significance of social media, both in our personal and professional lives. Sure, some people avoid it in their personal lives, but your dispensary needs a strong social media presence.
Through these platforms, you can post organically to showcase your cannabis products, talk about the science behind the cannabis, communicate with consumers, and more. This way, you can slowly build a following of customers.
However, you should also look into paid advertising. These ads have the ability to expand past your organic influence into a particular group of consumers. Facebook ads will also show you exactly how well they performed based on viewer engagement.
Influencer Marketing
In the beginning, your social media profiles won’t have thousands of followers. It takes time and concentrated dedication to get to an elevated status or have a large following.
In the interim, consider working with social media influencers who have already developed a large following of people. They can promote your products for you, which gives you access to their audiences. In some cases, this means hundreds of thousands, if not millions of people. In return, you can pay them for each post or provide them with free products. Influencers charge differently based on their standards, the number of their followers, their engagement rates, etc.
Email Marketing
Email marketing is important in today’s business world. This is for many reasons. First, people are always connected to their phones, tablets, and computers. If someone has subscribed to your email, you have direct access to them at all times to market your dispensary.
Secondly, most consumers need to be reminded of a product or service several times before they decide to purchase it. By sending emails once a week, you can constantly remind people of what you have to offer. This is also a great way of promoting new products, special discounts, and more.
Finally, email campaigns provide another way to share your content with your target audience. It isn’t always about making a sale. You can use your email platform to provide valuable content to your subscribers. This includes health information about cannabis, product guides, tips on how to ingest cannabis, and more. Ultimately, this information will serve to present you as an authority and build more credibility among your audience.
Product Marketing
When it comes to selling products online, imagery is a fundamental aspect of making a sale. Customers want to see what they are buying. Of course, it is not like trying to list a house online where you need to showcase every room at various angles. However, if you are selling gummies, having professional photos taken of them to make them will make them more appealing to consumers. This includes investing in high-quality graphic designs for your packaging and labels. In the world of product sales, it is all about appearances.
Video Marketing
Video marketing is a widely used marketing strategy and can be seen on platforms such as YouTube. Using video advertising for CBD marketing has become a necessity. Video advertising is efficient and convenient for consumers. It is an easy and attractive way for CBD business owners to market their products.
Here are some Do’s of cannabis marketing
Capture leads
Bringing visitors to your website is one thing, but what happens next? If you don’t capture their contact information, they may leave without you ever knowing they were there in the first place. Add relevant, impactful call to action statements throughout your site. These should encourage visitors to take the next step in their buying journey. You might provide high value content that they will be willing to trade their contact information for or encourage them to book a meeting with a business specialist.
Keep your contacts organized. When new high-value leads come in through your website, what happens next? Are they saved to a CRM? The right tool will help you organize your contacts and take further steps to guide them through their journey.
Content Marketing
Educating your audience means building credibility and consistently providing value. What better way to achieve this than with smart, consistent, and reliable content marketing?
Content marketing can boost your SEO, generate new leads, and establish authority in your particular space. Engaging content can come in many different forms, including blog posts, case studies, ebooks and whitepapers, podcasts, webinars, videos, and much more.
Educating your audience means building credibility and consistently providing value. What better way to achieve this than with smart, consistent, and reliable content marketing? Content marketing can boost your SEO, generate new leads, and establish authority in your particular space.
In addition to creating SEO optimized blog content for your website, you can also use other related sites to market your cannabis brand. However, you will need to identify the specific websites and blogs that potential customers visit regularly. You can then guest post on the blogs, display ads on third-party advertising platforms or relevant industry websites.
Engaging content can come in many different forms, including blog posts, case studies, ebooks and whitepapers, podcasts, webinars, videos, and much more. But while you have options, it’s important that you approach content marketing in a strategic way. The best way to do this is to analyze your funnel. Start at the bottom and work your way up, making sure you have relevant, timely content aimed at prospects at each stage in the funnel.
There are many ways to choose to grow your dispensary. Some are better than others. But ultimately, it depends on your target market, your marketing message, and your quality products.
Target Local Market
Targeting local markets can give your brand immediate visibility at a lower cost. While designing a website is crucial to drive traffic and sales, it is equally important for you to grab the local market in cannabis legalized states.
Amplify Your Message
Once you have built your foundation and you have the right content to support your customers as they explore your products, you want to get your message out there. The most important thing to remember is that you need your content and your message to appear in the places that your prospects care about.
Companies in the cannabis industry must emphasize their public-facing image. Don’t forget that years ago, selling equipment to help grow cannabis was still seen as a black market enterprise.
It’s up to you to present a professional brand image—your clients want to see you as a legitimate business, not one that engages in shady practices.
All and all, cannabis marketing can be a challenging task for businesses. With so many restraints placed upon cannabis marketing campaigns, it’s always best to turn to trust professionals. The good news is that today’s digital age presents cannabis business owners with a number of tactics that they can use to advertise their products and services.
Your cannabis website is a direct reflection of your brand name. A user-friendly, engaging, responsive and well-optimized website can generate revenue for your cannabis brand. Cannabis SEO professionals handle cannabis website design and development efficiently.
Social networking platforms can make promoting CBD products challenging with their rules.
There are, however, ways to overcome these boundaries and a CBD marketing specialist can help you to navigate these. They offer the ability for you to use combined content marketing to meet your target audience where they spend most of their time. Cannabis marketer will offer you invaluable knowledge and help you to set up for success in your CBD business.
Final Thoughts
For businesses in the cannabis industry, marketing their cannabis brands can be difficult. You want to choose the most effective marketing techniques and implement a marketing strategy that will build brand awareness and drive traffic. It is essential to research the cannabis laws in your state—and any state your business operates in—before you invest in cannabis marketing. Generate an ongoing flow of relevant traffic to your cannabis website and ensure your brand at the top of search results with SEO for Cannabis Website. At Power Funnels, we use specific SEO tactics to meet your unique challenges. Optimize your cannabis marketing strategies with us!
